Case write up- Marketing Essay Example | Topics and Well Written Essays - 500 words

Case write up- Marketing - Essay ExampleLack of professional management therefore has resulted into the lack of organisational development which could have been translated into greater success for the pie-eyed at the international level.3. Another eventful key issue is the lack of capital to expand the art not only in the local market but at the international level too. Lack of capital has forced the firm to actually dress it and grow organically rather than expanding itself into new and emerging market. This has indirectly resulted into lack of exposure for the firm at the international level besides restricting its addition capacity.1. Market involution should be considered as one of the important strategic moves by the firm to actually ensure that it expands into the market other than Europe. Market expansion can be achieved either through the make-up of strategic alliances with the firms which are already operating in the target markets of the firm or through a direct entr y into the market.2. Product development can be another important strategic move which the firm can make in stage to ensure that they offer a variety of products to the existing market. As described in the case that the retailers often take very few items during the season and the firm is still not in mens or children business therefore to offer a variety to the market, it is critical that new products should be rolling out at relatively quicker pace in the existing market.In order to ensure that the firm becomes successful at the international level, it is important that the strategy of market expansion must be adapted. In order to expand, business needs to formulate strategic alliances with the firms working in other markets. The formation of strategic alliances can really offer the firm a real chance to know and understand the market with relatively lesser capital succession at the same time gaining valuable entry into a new market. Strategic alliances could be formed either th rough the